The campaign’s look is inspired by an art genre born in the internet, Vaporwave. It is today’s teens take on what they consider old school art. A nod to the 80s and 90s, and early internet aesthetic, it has bright and striking colors, with touches of cyberpunk tropes.
The double exposure/3D effect element of Vaporwave best captures change and the layers of someone who does something and makes it matter.
Through this style, we show the person and his other sides and angles that make what he does matter.
Key Visual cascaded to Elements Music Camp
