Cebu Pacific, the country's major carrier, sought to update their identity as a signal of the resume in travel.
“Every Juan” is a play on everyone (meaning every person in English) and Juan (a name representing all Filipinos).
The phrase is an important part of the brand. It helps communicate the brand's Filipino heritage as well as our mission of providing safe, affordable, and reliable flights.
The phrase is an important part of the brand. It helps communicate the brand's Filipino heritage as well as our mission of providing safe, affordable, and reliable flights.
Billboard installation of the key visual along EDSA
Key visual cascaded into different profiles and destinations. To all the Juans who want to fly - para maglakbay, para sa pamilya o barkada, para sa solo trip, para sa saya, o para sa the Juan.
Cebu Pacific Key Visual Guideline
Line Art Guideline
#LetsFlyEveryJuan on Cebu Pacific's first all-LGBTQIA+ flight
Cebu Pacific Aircraft with new #LetsFlyEveryJuan line