GCash believes that every Pinoy should be free to use his hard earned money easily.
That’s why we provide access to financial services in an easy, attainable manner.
Common Value:
Fintech was made to liberate access to financial services.
However, the Filipino population are still cash-based.
Common Objective: Find a better way to use money that frees you from limitations of cash.
Refresh icon + GCash logo
Dive into the world of GCash featuring Nadine Lustre with music from Oh! Flamingo.
RESULT:
93.9% audience reached
79.7% multiscreen reach
+20% improvement in KPIs