When passion, turns into obsession, and moves into greater action – that’s when change happens. It could be great and powerful. Like changing the way we judge people. Or changing the rules of society, or even love. Like changing bad habits to support something good. Or even changing the face of the earth.
On digital, we created #MakeItMatter, a mini-documentary online series. It explores the stories of EMERGING YOUTH CULTURES, those who are passionate and committed to make the everyday things they do matter.
A phone is not just a gadget we use to communicate, it is also a device to tell stories. Forget expensive gear and equipment. These movie lovers believe they can create a filmmaking studio in the palm of their hands, even without a formal film school background.
Small screens, big views. #MakeMobileFilmsMatter
They do this not just as a form of expression but as a means to prove their independence, to help in their family’s finances in their own way, to make what they’re good at matter even at a young age.
Youngsters but hustlers. 💪🏻 #MakeGirlThingsMatter
In an imperfect world, these fans still believe in the good, in chivalry, in happy ever afters. And that gives them hope that fuels them to do change, to do more things that matter for them and the people around them.
It's more than just an obsession. #MakeFandomMatter
Creativity strikes where you least expect it. For these aspiring musicians, it starts at the comfort of their home, often in the bedroom. Thanks to advances in mobile technology, social media, online tutorials, and the availability of handy apps, they use a DIY approach to music production to show the world that they can be the next notable industry players.
Take risks and make the world listen. #MakeLocalMusicMatter
We believe change starts with us. We matter. Because change matters. It makes our moments matter. Our days matter. And even creates the best week ever. It makes views matter. And games matter.
It makes what we do matter. And gives us a better reason to love them even more.