During Halloween, we look for unexpected and exciting food - after all, it’s an adventurous and mysterious occasion that calls for it! However, we’re often let down by the food options available - they’re bland, boring, and don’t really match the Halloween vibe.
Burger King wants to drive Drive curiosity and craveability towards Burger King's Ghost Whopper by positioning it as the
newest unexplainable mystery that would keep them up at night.
newest unexplainable mystery that would keep them up at night.
White cheddar cheese buns? They’re almost unheard of. How will it taste? Nobody knows. The only way to find
out is if you experience it yourself.
out is if you experience it yourself.
To show customers that the Ghost Whopper is seriously, mysteriously, scarily delicious, we turned Burger King Timog Avenue’s drive-thru to a haunted Burger King scare-thru. The branch was decorated as a classic haunted house, with spooky surprises from the driveway through the windows all the way to the exit.
Brave customers will first have to maneuver their car through the ghost-studded driveway. At the windows, a white lady waved at them, daring them to proceed.
Through the cashier windows, they’ll see another ghost . He’ll explain that there’s paranormal activity going on at the Burger King, and customers should beware. While they wait for their order, other Halloween characters will shock them from the outside of their cars.
Finally, customers will have to take their order from a white lady.